Tommy Hilfiger purchased the clock tower from MetLife New York to turn into a luxury hotel

 Clothing designer Tommy Hilfiger hope the crowd of young, affluent will take that dig his preppy style over to its new luxury hotel now in the works of New York.

Hilfiger and a business partner were inked just a $ 170 million deal to buy the landmark Metropolitan Life clock tower building of offices overlooking Madison Square Park.

The 700-foot building was constructed in 1909 and remained the tallest building in the world until the Woolworth building beat it out in 1913.

Interestingly, it was not the sole creator of mode with links to the property. The former owners, Africa Israel, had plans to turn the clock tower with domestic famous building 100 luxury apartments designed by Versace.

"It's natural affinities between life and fashion brands-style hotels," Bjorn Hanson, Dean of Preston Rober Tisch Center the University of New York for the hospitality, tells the Wall Street Journal.

Those familiar with the case tell the paper that Hilfiger sought to launch a hotel for a time. Hilfiger and company put in a bid of 110 million for eight-storey New York Times building West 43rd Street earlier this year, but later withdrew. The designer also looked at the Hotel Chelsea last year, but it has not implemented a formal submission. (Famous hotelier andre Balasz sought would also in the Hotel Chelsea earlier this year, the New York Post reported at the time.)

Hilfiger, which sold its brand of clothing a little more than a year to Phillips-Van Heusen for $ 3 billion and remains the main Designer, can take the initiative of former owners of the building and transform a part of the luxury condos floor plan.

His old company is not involved in the project of the hotel.

What will be a hotel designed by Hilfiger interior look like? Future will tell. "I don't know what a Hilfiger brand hotel." I guess that is something with a preppy design look, "John Fox, a specialist in the hotel in PKF consulting industry, tells the New York Times."

Regardless of the final product, Hilfiger is not the only designer involved in the world of hospitality. Armani, Missoni and Versace is already in the business. Diane von Furstenberg has also obtained the action of design of rooms for Claridge in London.